A decline is being noticed in Mascara sales as usage of false lashes have increased

- Mar 12, 2020 -

A decline is being noticed in Mascara sales as usage of false lashes have increased

Generally, social media and celebrities set trends in beauty business. Over the past few year social media have had an important and incredible impact in creating consciousness and influencing consumer interest in false lashes. Their interest for lashes has inspired many women to try a variety of mascara alternatives.

                                                    

As beauty lovers has started to experiment more with false lashes and lash extensions, mascara sales have been decreased. As CNN also reported that “The beauty industry is bigger than ever, but mascara is struggling.”

As mascara alternatives are increasing in popularity, the long-standing staple of makeup, is becoming less related to today's beauty rituals. And mascara is not dead, but it's definitely taken a back seat. It's all about false lashes and lash extensions now.


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